Antoine van den Beemt - is courseleader of Game Design & Technology at Fontys University of Applied Sciences. For the last 13 years he has been studying young people and how they use new media for leisure and learning. Graduated in Cultural Studies and with a Masters degree in Science & Technology Studies, Antoine worked as teacher at Utrecht School of Arts and Avans University of Applied Sciences, as researcher at Tilburg University and as consultant and developer of interactive media. Currently he is working on a PhD project on youth culture, games and learning.
The Theory of Tourism and Leisure
Gamers and tourists share a certain attitude when they enter their magic circle: they have expectations about the world they will encounter, about the fun they will have and about what they will see and learn. Gamers and tourists both experience virtual, created worlds with symbols that represent a subset of reality.
The theory of tourism and leisure has been used worldwide in designing tourist attractions and resorts. This presentation will discuss how (serious) game design can merit from the tourism approach by looking at the process of both a Holiday and the construction of tourist attractions.
The serious side of games The art of games The design of games The research on games
The serious side of games 
The art of games 
The design of games
The research on games