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Jeroen Elfferich - is founder and CEO at Ex Machina, the independent, Amsterdam-based company that enables social gaming across mobile, web and broadcast. Jeroen's passion is extending the social context of technology and believes community gaming is its cutting edge. Jeroen has a background in Artificial Intelligence and Sociology and founded several successful online and technology ventures since 1996. He’s been working on online gaming technology since 1998 and mobile multiplayer since 2001. Julius, Ex Machina’s proven and robust cross-platform connected games management system, is in use at leading media companies, publishers and operators around the world. Julius games are built using the Deus multiplayer engine and SDK, which has been licensed to dozens of game developers.
Social Gaming
More people than ever are playing online games. But much of the growth is coming from areas that are alien to the PC and console games industry. Should you stick to your current audience, address a wider demographic, or find a new niche? Will changing patterns in online behavior impact the relevance of communities to games, and vice versa? Do social networks provide threats or solutions to online games distribution? Should you now go cross-platform? This presentation is targeting the issues raised above and provides ideas and examples on how games and social networks can benefit from each other. |
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 The business side of games
 The design of games
 The mobility of games
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