Peter Warman - is co-founder of Newzoo, a game advertising company founded in 2007. Following a period being responsible for sales and business development at Europe’s largest interactive agency LBI / Lost Boys he became commercial director for Eccky (a virtual-world game for teens) integrating brands such as H&M, Doritos, Postbank, Henkel and Mars in the Eccky game. Newzoo initiated the National Gaming Survey together with TNS NIPO providing insight in the Dutch console as well as the mobile and online gaming market. Peter chairs the taskforce Game Advertising of the IAB Netherlands. Peter has a T-shirt fetish.
Gaming in Europe and the Netherlands– who’s doing what...
How many gamers are there in Europe? What are they playing? Which consoles are they using? How many of them are online? What are they like? Sean Dromgoole will reveal the latest data from the industry standard GameVision Compass survey but also the trends that underlie recent changes in the gaming marketplace and its audience. Peter Warman will add comparable data for the Dutch market based on the results of the Newzoo/TNS NIPO National Gaming Survey 2008.
The business side of games The research on games Everything you always wanted to know
The business side of games 
The research on games
Everything you always wanted to know