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Jeroen van Mastrigt - (1971) is professor of applied science at the Utrecht School of the Arts. He heads the researchgroup Game- & Interaction Design at the department of Art, Media & Technology.
Jeroen is boardmember of the Centre for Advanced Gaming & Simulation (AGS, an interdisciplinary research centre combining game research in a.o. design, informatics, cognitive science and cultural studies). He is also boardmember of the Dutch Game Garden (a Dutch game design & development incubator). Jeroen is co-founder of GX (a web technology company and one of the largest suppliers of web content management solutions in the Netherlands).
Learning from successes and failures
To turn the (serious) game industry into a real success, we should be able to create games that have an impact on society. Impact partly depends upon the quality of the game, but also on how the game is implemented in a real-life setting. We have to learn from successes in this respect, but also from games that for one reason or the other are not quite so successful. Only if we are able to collect and disseminate these lessons learned, we will be able to bring game development and the use of games to a higher plan. The impact that games may have will reflect upon the industry, and will help to stimulate the number of companies willing to invest into this new technology. The Expertise Center for Games and Game Design is aimed at creating this impact, by articulating needs from customers, by matching those needs to the competencies of game companies, and by collecting and disseminating lessons learned. |
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 The serious side of games
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