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10:00 - 10:30 Registration and signing up for speed dating
10:30 - 10:45 Opening by event host Peter Warman (IAB/Newzoo), Marco Derksen (IAB) and Seth van der Meer (NLGD)
10:45 - 11:30 Keynote David Edery (VS, Xbox/Microsoft), author of Changing the Game: How Video Games Are Transforming the Future of Business
11:30 - 11:45 Introduction speed dating by Peter Warman
11:45 - 12:15 How do I compare game advertising and advergames with the use of traditional advertising media? Launch and live demonstration of IAB model measuring and valueing all types of game advertising and advergaming by David Wolff (IAB/Isobar), Pieter Slingerland (DQ&A) and Michiel Sala (Little Chicken)
12:15 - 12:30 Introduction parallel sessions (all speakers)
12:30 - 12:45 Lunch break and signing up for speeddating
12:45 - 13.15 Speed dating session 1
13:15 - 13:45 Parallel session 1 (3 tracks: Marketing strategy, Campaign concept, Media mix) see table below
13:45 - 14:25 Tea break and speeddating sessions 2
14:25 - 14:55 Parallel session 2 (3 tracks: Marketing strategy, Campaign concept, Media mix) see table below
14:55 - 15:25 Speed dating sessions 3
15:25 - 15:55 Parallel session 3 (3 tracks: Marketing strategy, Campaign concept, Media mix) see table below
16:00 - 16:30 Closing statements and announcements winners retro console lottery
16:30 - 18:00 Drinks
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Marketing Strategy
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Campaign concept
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Media mix
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1
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OLA / UNILEVER & MTV NETWORKS | Involving kids with your brand, Watergames and IceAge cases
MTV Networks / Nickelodeon:
Eline Kwantes, Online Engagement Manager Kids
Ola / Unilever:
Marieke de Goeij, Brand Manager Kids & Family
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KWF KANKERBESTRIJDING & GAMEPOINT | Activating the spelpunt.nl community for charity
KWF Kankerbestrijding:
Angelique Breeve, Marketing Manager
Gamepoint:
Rik Haandrikman, Commercial Director
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COLGATE PALMOLIVE & SPILGAMES | Games, a family affair, communicating & angaging with the whole family (through game portals)
Spilgames:
Lisette Schipper, Sales Director
Colgate Palmolive:
Wouter Nijenhof, Product Manager Home Care
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2
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CODEMASTERS I Formula 1 2009 console & PC game, overview of opportunities for brands
Codemasters:
Mike Hendrixen, Marketing Manager
GR8 Industries:
Kees Faas, Director
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JOHNSON&JOHNSON / DRAFT FCB & HABBO | O.B. Pyjama party campaign in Habbo hotel
Habbo:
Marcel Blaauw, Commercial Director
Johnson&Johnson / Draft FCB
Annemiek Moerman, Online Director Draft FCB
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NUON & MEDIA REPUBLIC | The role of advergames in campaigns, case “Nuon Ballenjongens”
Nuon:
Stijn Rohof, Marketing Communications Advisor
Media Republic:
Sander Tacx, Account Director
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3
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UNIVERSAL MUSIC & GOSUPERMODEL | Dutch introduction of band Jonas Brothers using the GoSupermodel community
Universal Music:
Bart Engel, Director Commercial Affairs
GoSupermodel:
Joost Bazelmans, Managing Director
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DOMINO’S PIZZA & GAMEHELDEN | Joint promotions with films vs. joint promotions with games, case Guitar Hero
Domino’s Pizza:
Hanneke de Vries, Marketing
Gamehelden / Filmhelden:
Roy van Voorthuysen, Managing Director
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IGA WORLDWIDE | In-game advertising facts, prices and solutions for the local Dutch market
IGA Worldwide:
Ellen Marzell, VP Business Development EMEA
Brand:
To be announced
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