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Case

10 March 2009

10:00 – 18:00

Louis Hartlooper Complex,Utrecht

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Two time winner of the Best Website of the Year award in the category Games, Spelpunt.nl, is a textbook example of games appealing to people of all ages. In 2008 a staggering 2.4 million people in the ages 20 to 65 (94 percent of total visitors) visited this website where traditional games like Backgammon, Poker, Pictionary and many others are played with- or against other players.
 
Spelpunt differs from other casual gaming sites by offering a platform wide chat system, profile pages, guestbooks and many other social community elements. Apart from being one of its biggest casual games sites, this has made Spelpunt one of The Netherlands’ most active online communities.
 
Real opponents, real challenges and social interaction causes the average game session on Spelpunt to last for an amazing 130 minutes. That’s over 2 hours per visit!
 
By offering a partner program Spelpunt offers website owners the chance to provide their visitors access to high quality games and share in revenue generated ingame. This enables Spelpunt’s reach to stretch beyond the boundaries of their own platform. Ingame advertising options put this reach at any marketeer’s fingertips.
 
Because over 90 percent of Spelpunt’s players are registered users, targeting is possible on both age and gender. By combining traditional display advertising with graphical customization of games for advertisers, users are totally emerged in their brand experience. The 130 minute game session enables marketeers to make a lasting impression on our mature and internet savvy player base.

 
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